Save the Date Challenge — Command Center

Master Campaign Plan

The core mechanic, rules, numbers, and launch checklist — your living campaign document

✏️ Click any text block to edit it directly in your browser

Campaign Identity

The Free Save-the-Date Film Challenge

Tagline
Apply, lock a fit call, and if your date is open place a $300 commitment deposit. Complete 3 simple steps. Get your Save-the-Date film free.

Free Trial Framing (calls + page)
"Think of this as a free trial for your wedding film."

$300

Commitment Deposit

Challenge Rules

Max Spots / Round

$17K+

Net Campaign Est.

The Core Mechanic — Hormozi Win-Your-Money-Back Model

Step	What Happens
Couple applies	Short form — filters for right-fit couples only
Couple books fit call	Both partners join; we confirm fit + check date availability
If accepted, deposit is collected on call	$300 commitment deposit locks the Challenge spot + session
Couple completes 3 rules	They win their deposit back
Win = Cash	$300 refund
Win = Credit (better deal)	$400 / $600 / $800 credit toward wedding collection
For booked couples	Save-the-Date effectively cost $0

The key: "Free" is honest because completers get their money back. You're not giving anything away — you're rewarding behavior.

The 3 Official Challenge Rules

These 3 rules are exactly what you show everywhere — on page, in contract, in emails, on the call.

Plan Together

Both of you attend a 20–30 minute fit + planning call. Both partners required. If approved and your date is open, the $300 commitment deposit is collected on this call.

Show Up & Share

Attend your Save-the-Date session (or reschedule at least 48 hours ahead). At the end of the session, record a 30–60 second on-camera reaction about how the shoot felt.

Premiere & Review

Join a live Zoom Premiere together to watch your first edit. Record a short 30–60 second testimonial on Zoom after watching. Leave a Google review within 7 days of receiving your final Save-the-Date.

Credit Structure

Win Type	Amount	Notes
Cash refund	$300 back	No strings
Essential credit	$400 off $2,600	Net $2,200
Signature credit	$600 off $3,800	Net $3,200
Cinematic Legacy credit	$800 off $5,000	Net $4,200

Incentive gap: By choosing credit over cash, they get an extra $100–$500 of value. This nudges completers toward booking instead of refunding.

Where the credit math lives:

Ads → don't mention credits or math. Just "win your deposit back."
Landing page → mention credit exists, deeper table mid-page.
Premiere/Sales call → this is where you reveal the exact numbers and let them choose.

Target Audience

✓ Who This Is FOR

Engaged couples in Nashville / Southeast
6–18 months from their wedding date
Have NOT booked a videographer yet
Plan to invest $2,600+ in a wedding film
Faith-centered, family-forward — church weddings, vows matter, big family moments
"Emotionally present" — they want to feel it again in 10 years, not just have content

✗ Who This Is NOT For

Already booked a videographer
Budget under $1,500 for video
Just want something cheap/free, not interested in a real wedding film
Venue-included video couples

Number Math — 10-Couple Cohort

Scenario	Math	Result
Challenge deposits (10 × $300)	$3,000 in	Front-end cash
80% complete rules (8 couples)	—	Eligible for refund/credit
3 complete but don't book → cash refund	3 × $300 out = $900	Cost + 3 S-t-D sessions (~$600)
5 complete + book (avg Signature credit $600)	5 × $3,200 net	$16,000 wedding revenue
Total campaign gross	$3,000 + $16,000 = $19,000	Before fulfillment
S-t-D fulfillment (10 sessions ~$200 each)	−$2,000	Time + editing
Net campaign result	~$17,000	Plus reviews, content, referrals

Edge Cases & Guardrails

Edge Cases

Travel S-t-D (outside 30 miles of Nashville)
"Travel beyond 30 miles of downtown Nashville is billed separately and is not part of the refundable deposit or wedding credit."

Premium S-t-D (multi-hour, multiple locations)
"The Free Save-the-Date Challenge includes up to 90 minutes, 1 location, and 1 outfit change. Additional time, locations, or changes are billed as an upgrade and are not included in the refundable deposit or credit."

If they want Essential ($2,600) — smaller credit
"With Essential, your $400 credit brings it to $2,200. It's still a great stool — everything you need for a beautiful story. A lot of couples start here and add later."

Campaign Terms (Short Version)

Deposit: $300 collected on accepted fit call; non-refundable if they don't complete the 3 rules
Credit window: 14 days from receiving final Save-the-Date film
Wedding date eligibility: must fall within the next 24 months
Collection eligibility: Signature or Legacy for $600/$800 credit; Essential gets $400
Non-stackable: cannot combine with other discounts or referral credits
Travel: 30-mile Nashville radius included; beyond = separate fee
No other videographer: if they book another videographer before their wedding, challenge eligibility is void
Reschedule: allowed with 48h+ notice; day-of = session fee forfeited

Funnel Flow

Traffic

↓ IG Reels + Stories + Email + Vendor Referrals

Landing Page

↓ Hook → Explainer → 3 Rules → Credit Options → Application Form

Application Form

↓ Form scoring + routing tags (Qualified / Manual Review / Nurture / Disqualified)

GoHighLevel routing decides: keep call, cancel call, or move to nurture

↓

Couple locks call time from the form (both partners)

↓

Manual date check + fit call (20–30 min) → if fit and date open, collect $300 deposit on call (Rule 1 complete)

↓

Save-the-Date Shoot → On-camera reaction testimonial (Rule 2 complete)

↓

Edit Save-the-Date Film (deliver within 7–10 days)

↓

Premiere & Planning Zoom → Watch film → Testimonial → Challenge declared won (Rule 3)

↓

Cash vs Credit Choice → Collections presented

↓

Book wedding → Apply credit → Contract + retainer

↓

Post-premiere: 2-week follow-up → Google review → Golden Ticket

Qualification Routing Plan (GoHighLevel + Manual Date Check)

Segment	Rules	Action
Qualified	No videographer booked · Importance 8–10 · Budget $2,600+ · Decision = seriously comparing or ready 30–60 days	Keep booked call, send "You're in" confirmation, run VSL 2 reminders
Manual Review	Budget $1,500–$2,600 OR Importance = 7 OR "just starting research"	VA/manual review daily; approve to call or reroute to nurture + cancel call
Nurture	Budget under $1,500 OR Importance 1–6 OR "might skip video"	Cancel call, send polite non-fit message, move to nurture sequence
Auto-Disqualify	Already booked videographer OR venue-included video	Auto-cancel call + disqualify tag + friendly referral/nurture message
Date Unavailable	Manual calendar check shows wedding date unavailable	Cancel call, send date-unavailable message, offer waitlist/referral

Important: date availability cannot be fully auto-verified from form logic. Keep a manual date check step (within 2 hours of booking) before confirming any call.

Key Metrics to Track

Metric	Target	Current
Applications received	—	—
Qualified applicants	60%+ of total	—
Fit calls booked	70%+ of qualified apps	—
Challenge-qualified after review	60%+ of booked calls	—
Fit call show rate	85–90%+	—
Deposits collected on call	10	—
Shoots completed	100% of accepted + paid spots	—
Rule 2 completions (reactions captured)	90%+	—
Premiere calls completed	90%+	—
Rule 3 completions (testimonial + review)	70%+	—
Challenge completers → wedding bookings	50%+	—
Average collection booked	Signature ($3,800)	—
Cash refunds given	<30% of completers	—
Total campaign revenue	$15,000+	—

Hooks, Callouts & CTAs

6 modular filming blocks — film each option separately, assemble in edit

How to use: Film every option in each block as a standalone take in a different location. In editing, pick one from each block and assemble — they should flow naturally. Lines from any block can be moved into the middle of the ad if they fit the moment. In planning mode, you can pre-mix elements before shoot day.

★ Absolute Favorites (Film First) ACQ AI tightened wording + unified CTA endings

Record these first. Gold-trim boxes are your favorites of the favorites. This is the tightened ACQ AI version with your preferred wording. Keep the full section library collapsed below, then pull alternates only if needed.

Hooks (Primary Openers + Challenge Name)

Nashville engaged couples... If you’re getting married this or next year, listen up

"What if you could try out your wedding filmmaker before the big day?...and basically get the first film for free?”

I’m looking for 10 couples getting married this or next year to join my Free Save-the-Date Film Challenge.

Backup lines
"Most couples skip video... and regret it later."
"If wedding video actually matters to you — if you want to hear your vows again — this is for you."
"Ten couples. Free Save-the-Date films. Three simple steps."

Bridge & Body Lines

but why am I doing this, because Picking a wedding filmmaker is scary, so I built this to let you try us out before you commit to your full wedding film

"Because picking a wedding filmmaker is scary. So I built a way to try before you commit."

"Think of this as a free trial for your wedding film."

Backup lines
"Most couples skip video... and regret it later. I'm trying to fix that."
"This is for couples who already know they want a wedding film."

Meet Me (Primary + 40s Alt)

I’m Bebo, with I Do Films. We’ve filmed weddings for eight years for couples who actually care about feeling their day again 10, 20, 30 years from now.

I'm Abanob from I Do Films. Eight years of story-first, full-day weddings. I'm for couples who want a film they'll actually come back to — not just a clip for the feed.

Backup line
"I'm Abanob from I Do Films here in Nashville."

Explain the Challenge (Simple Ad Version)

But what is a free save-the-date challenge you ask! Here’s how it works if we’re a good fit and your date is available: First, we do a quick fit call and you put down a fully refundable $300 deposit to lock your Save-the-Date session. Next, we plan your session and you show up on film day. Then about a week later, we hop on a short Zoom premiere to watch your film together. Do all three, you get your $300 back and your Save-the-Date film is basically free.

"Apply, lock a fit call, and if accepted place a $300 deposit. Complete three steps. Get your Save-the-Date film free."

Backup lines
"Ten spots. Apply and lock your fit call. If accepted, place your $300 deposit on that call. Complete the challenge — planning call, show up, join the premiere — and you win your money back. Three steps, deposit back, Save-the-Date essentially free."
"Think of this as a free trial for your wedding film."

Filter Line (Primary)

now This is only for couples who already know they want a wedding film, haven't booked a videographer yet, and are planning to make video a real part of their budget... not an afterthought

Backup lines
"For couples who already know they want a wedding film — and want to actually feel that day again in ten years."
"It's not for everyone... but if this sounds like you, you're probably my people."

CTAs (Same Wording Everywhere)

Last time I offered free Save-the-Dates, all the spots were gone in under 24 hours. This time there are just 10 Challenge spots, and once they’re filled, that’s it.

If you’re seeing this, spots are probably still open. Comment ‘CHALLENGE’ or DM me ‘CHALLENGE’ and I’ll send you a 2-minute overview video plus a short form to see if you’re a fit. I’ll see you on our planning call.

Tap the link below, watch the short video, and fill out the form to see if your date is available.

Backup lines
"Ten couples. Free Save-the-Date films. Three simple steps. Comment 'CHALLENGE' and I'll send you everything."
"Tap the link and apply - it takes about two minutes."

City/State Localization Template + Selected Markets Checklist

"[City] brides — listen up. I'm looking for 10 [City] couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge." Here’s when we’re coming to you:

"[State] brides — listen up. I'm looking for 10 [State] couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge."

Backup source
Use the City Callouts block in the collapsed section below as your filming checklist for the exact markets you already selected.

Master Script + Short Variant Plan

Nashville engaged couples... If you’re getting married this or next year, listen up "What if you could try out your wedding filmmaker before the big day?...and basically get the first film for free?” I’m looking for 10 couples getting married this or next year to join my Free Save-the-Date Film Challenge. but why am I doing this, because Picking a wedding filmmaker is scary, so I built this to let you try us out before you commit to your full wedding film I’m Bebo, with I Do Films. We’ve filmed weddings for eight years for couples who actually care about feeling their day again 10, 20, 30 years from now. But what is a free save-the-date challenge you ask! Here’s how it works if we’re a good fit and your date is available: First, we do a quick fit call and you put down a fully refundable $300 deposit to lock your Save-the-Date session. Next, we plan your session and you show up on film day. Then about a week later, we hop on a short Zoom premiere to watch your film together. Do all three, you get your $300 back and your Save-the-Date film is basically free. now This is only for couples who already know they want a wedding film, haven't booked a videographer yet, and are planning to make video a real part of their budget... not an afterthought Last time I offered free Save-the-Dates, all the spots were gone in under 24 hours. This time there are just 10 Challenge spots, and once they’re filled, that’s it. If you’re seeing this, spots are probably still open. Comment ‘CHALLENGE’ or DM me ‘CHALLENGE’ and I’ll send you a 2-minute overview video plus a short form to see if you’re a fit. I’ll see you on our planning call. Tap the link below, watch the short video, and fill out the form to see if your date is available.

Film in this order: 1) Openers (Nashville brides / free-trial / Hook 6): 3-5 takes each 2) Hook 6 standalone: 3–5 takes 3) Combo takes: Opener → tiny beat → Hook 6 (2-3 takes each combo) 4) Record two CTA endings as separate takes: - Comment/DM version - Link-click version 5) For a 30-40s cut: remove "Picking a wedding filmmaker is scary..." and use the shorter Meet line.

Full Section Library (Collapsed by Default) ▾

01 Hooks Openers + clarifier stack · ★ = first takes to film

★Hook 2 · Primary Opener

"Nashville brides — listen up."

★Hook 5 · Pain / Problem

"Most couples skip video... and regret it later."

★Hook 6 · Follow-Up Clarifier

"I'm looking for 10 Nashville couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge."

★Hook 10 · Challenge Intro

"Ten couples. Free Save-the-Date films. Three simple steps."

★Hook 24 · Safe Punch Line

"Yes, you heard that right. For most couples, this first film ends up free."

Hook 3 · Location

"If you're getting married in Nashville, this is for you."

Hook 11 · Identity / Vows

"If wedding video actually matters to you — if you want to hear your vows again — this is for you."

Hook 12 · Identity

"This is for couples who already know they want a wedding film."

Hook 17 · Free Trial

"What if you could try out your wedding filmmaker before the big day?"

02 Bridge & Body Lines Glue lines between Hook, Meet, Explain, and CTA

These lines are flexible — they can open an ad, close a thought, or drop into the middle between Meet and Explain. Film each as a standalone take.

★Safe Punch

"Yes, you heard that right. For most couples, this first film ends up free."

★Problem / Free Trial

"Think of this as a free trial for your wedding film."

★Problem / Regret

"Most couples skip video... and regret it later. I'm trying to fix that."

★Problem / Fear of Commitment

"Picking a wedding filmmaker is scary. So I built a way to try before you commit."

Filter / Identity

"This is for couples who already know they want a wedding film."

Free Trial — Alt Phrasing

"What if you could try out your wedding filmmaker before the big day?"

Memory / Vows

"If wedding video actually matters to you — if you want to hear your vows again — this is for you."

03 Meet Me Primary 45-60s + shorter 30s and 15s versions

★Meet 1 — Primary · 30-60s ads

I'm Abanob from I Do Films. I've spent eight years filming story-first weddings for couples who care deeply about their memories — the ones who want to pick up their film in ten years and actually feel the whole day again. I'm there all day, from getting ready to the last song, so you're never wondering what we missed.

★Meet 2 — Conversational · 30s cuts

I'm Abanob from I Do Films. Eight years of story-first, full-day weddings. I'm for couples who want a film they'll actually come back to — not just a clip for the feed.

Meet 3 — Ultra short · 15s cuts

I'm Abanob from I Do Films here in Nashville.

Meet A — Simple and warm

I'm Abanob — Bebo for short — from I Do Films. I've filmed 200+ weddings in Nashville and around the Southeast. Story-first, full-day coverage.

Meet B — Credibility + niche

I'm Abanob with I Do Films. Eight years filming church weddings, big family moments, real vows — all around Nashville. My couples call me Bebo.

Meet D — Ultra short alt · 15-20s cuts

I'm Bebo from I Do Films, Nashville.

04 Explain the Challenge Simple challenge framing · details live in VSL/call

★Explain A — Primary ad version · 30–45s

Here's how the Free Save-the-Date Film Challenge works, and I'm only doing this for the next 10 couples. You submit the form and lock a fit call. If you are accepted and your date is open, you place a $300 commitment deposit on that call to lock your Save-the-Date session. Then you complete three simple steps: we do a short planning call together, you show up to your Save-the-Date session, and you join me on a quick Zoom premiere to watch your film. Do all three, and you win your deposit back. That's it. Three steps, deposit back, first film essentially free.

★Explain B — Free trial angle · use as seasoning mid-ad

Think of it as a free trial for your wedding film — you get to try out your filmmaker before the big day.

Explain C — Ultra compressed · great right before CTA

Apply, lock a fit call, and if accepted place a $300 deposit. Complete three steps. Get your Save-the-Date film free.

Explain D — Challenge tone · punchy

Ten spots. Apply and lock your fit call. If accepted, place your $300 deposit on that call. Complete the challenge — planning call, show up, join the premiere — and you win your money back. Three steps, deposit back, Save-the-Date essentially free.

📱 Instagram Education Bridge — use in VSL & Confirmation Video

★VSL Insert — cold audience, never seen a save the date film

And if you're not sure what a Save the Date film actually is — or you want to come to our brainstorming session already knowing what you like — go check out my Instagram at idofilms.co. We have over a hundred Save the Date films up there. You'll get a really clear picture of what this looks like and what's possible, before we even get on a call.

★Confirmation Video — after booking, prepping for brainstorm

Before our planning call, I want you to do one thing — go to my Instagram at idofilms.co and scroll through some of our Save the Date films. There's about a hundred of them up there. It'll give you a solid feel for what's possible and help you come to our brainstorming session with ideas already in mind for what you want yours to look like.

Short — quick mid-VSL mention

If you have no idea what a Save the Date film even looks like — go to idofilms.co on Instagram. About a hundred examples, all right there. You'll know exactly what you want before our first call.

05 Filter Lines Drop one anywhere in the ad · repels wrong-fit leads

Film these as short standalone lines. Drop one near the end of Explain or just before the CTA. At least one should appear in every finished ad.

★Identity — Memory

"For couples who already know they want a wedding film — and want to actually feel that day again in ten years."

★Budget Signal

"This is only for couples who already know they want a wedding film, haven't booked a videographer yet, and are planning to put real budget behind video — not $500 and hoping for the best."

Short Identity

"For couples who already know they want a wedding film."

Plan Check

"If wedding video is already part of your plan, this is for you."

Soft Qualifier

"It's not for everyone... but if this sounds like you, you're probably my people."

06 CTAs One clear action per ad · comment CTA or link CTA

★Comment Automation CTA — Primary · Reels + Organic + Paid

Last time I ran a free Save-the-Date offer, the spots filled up in under 24 hours. This time there are 10 challenge spots, and once they're gone, they're gone. If you're seeing this and it's not too late, comment "CHALLENGE" below or DM me "CHALLENGE." I'll send you a quick 2-minute video that explains the challenge and a short form to see if you're a fit. It takes about two minutes, and then we'll hop on Zoom for your Save-the-Date planning call.

★CTA B — Scarcity · Paid ads

I'm only opening 10 spots so every couple gets my full attention. Tap the link, watch the 2-minute explainer, and apply to see if your date's open.

CTA A — Soft

Tap the link in my bio, watch the short video, and apply if you want in.

CTA C — Low-pressure

No pressure — tap the link to see if your date's open and apply.

CTA D — Challenge tone

If this sounds like you, tap the link and apply. It takes about two minutes.

CTA E — Urgency

Spots are filling. Tap the link in bio to apply before they're gone.

CTA F — Free-trial angle

Tap the link, watch the 2-minute explainer, and apply to see if your date's open.

07 City Callouts A/B test City vs State — run both versions as separate ads · ★ = priority markets

Hook formula: "[City / State] brides — listen up. I'm looking for 10 [City / State] couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge." Run the city version and state version as separate ads — A/B test which pulls better in each market.

★ Nashville vs Tennessee

City

Nashville brides — listen up. I'm looking for 10 Nashville couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Tennessee brides — listen up. I'm looking for 10 Tennessee couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

★ New York City vs New York

City

New York City brides — listen up. I'm looking for 10 New York City couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

New York brides — listen up. I'm looking for 10 New York couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

★ Jersey City vs New Jersey

City

Jersey City brides — listen up. I'm looking for 10 Jersey City couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

New Jersey brides — listen up. I'm looking for 10 New Jersey couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

★ Los Angeles vs California

City

Los Angeles brides — listen up. I'm looking for 10 Los Angeles couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

California brides — listen up. I'm looking for 10 California couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

★ Houston vs Texas

City

Houston brides — listen up. I'm looking for 10 Houston couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Texas brides — listen up. I'm looking for 10 Texas couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Dallas vs Texas

City

Dallas brides — listen up. I'm looking for 10 Dallas couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Texas brides — listen up. I'm looking for 10 Texas couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

★ Miami vs Florida

City

Miami brides — listen up. I'm looking for 10 Miami couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Florida brides — listen up. I'm looking for 10 Florida couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Orlando vs Florida

City

Orlando brides — listen up. I'm looking for 10 Orlando couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Florida brides — listen up. I'm looking for 10 Florida couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Chicago vs Illinois

City

Chicago brides — listen up. I'm looking for 10 Chicago couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Illinois brides — listen up. I'm looking for 10 Illinois couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Washington DC vs Virginia

City

Washington DC brides — listen up. I'm looking for 10 Washington DC couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Virginia brides — listen up. I'm looking for 10 Virginia couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Philadelphia vs Pennsylvania

City

Philadelphia brides — listen up. I'm looking for 10 Philadelphia couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Pennsylvania brides — listen up. I'm looking for 10 Pennsylvania couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— San Diego vs California

City

San Diego brides — listen up. I'm looking for 10 San Diego couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

California brides — listen up. I'm looking for 10 California couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

— Tampa vs Florida

City

Tampa brides — listen up. I'm looking for 10 Tampa couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

State

Florida brides — listen up. I'm looking for 10 Florida couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

Planning Vault — Full Hook Library, Ad Combos, Overlays & ACQ AI Notes ▾

All 23 Hooks — Full Library

Category A — Location Callouts

Hook 1
"Engaged in Nashville?"

Hook 2 ★
"Nashville brides — listen up."

Hook 3 ★
"If you're getting married in Nashville, this is for you."

Hook 4
"Engaged in the Southeast and looking for a wedding filmmaker?"

Hook 5 ★
"Most couples skip video... and regret it later."

Category B — Challenge Callouts

Hook 6 ★ ACQ AI Primary
"I'm looking for 10 Nashville couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge."

Hook 7
"I've never done this before — Free Save-the-Date Film Challenge. Here's how it works."

Hook 8
"This is for 10 couples only. Free Save-the-Date Film Challenge starts now."

Hook 9
"I'm doing something different this year. 10 spots. Free Save-the-Date films."

Hook 10 ★
"Ten couples. Free Save-the-Date films. Three simple steps."

Category C — Identity Hooks

Hook 11 ★
"If wedding video actually matters to you — if you want to hear your vows again — this is for you."

Hook 12 ★
"This is for couples who already know they want a wedding film."

Hook 13
"For couples who want a film their grandkids will watch someday."

Hook 14
"If you're the kind of couple who cares more about vows than trends, read this."

Hook 15
"This is not for everyone. It's for couples who value story over everything."

Category D — Problem / Pain Hooks

Hook 16 ★
"Most couples skip video... and regret it later. I'm trying to fix that."

Hook 17 ★
"What if you could try out your wedding filmmaker before the big day?"

Hook 18 ★
"Picking a wedding filmmaker is scary. So I built a way to try before you commit."

Hook 19
"I wish every couple could 'test drive' their filmmaker first. So now they can."

Hook 20
"The number one thing couples say after their wedding: 'I wish we'd booked better video.'"

Category E — Free Trial Hooks

Hook 21 ★
"Think of this as a free trial for your wedding film."

Hook 22
"It's basically a free trial for your wedding film — and here's how to get it."

Hook 23
"What if you could test drive your wedding filmmaker before your wedding day?"

Ad Combinations — ACQ AI Recommended

Format	Hook	Meet	Explain	CTA
Primary 45s Reel ★	Hook 2 → Hook 6	Meet 1	A + B bridge	Comment CHALLENGE
30s Punchy	Hook 11	Meet 3	C	CTA E
15s Retarget	Hook 17	—	C	Comment CHALLENGE (short)
Story Ad	Hook 5 or 17 → Hook 6	Meet 3	D	Comment CHALLENGE

Story Caption Overlays

10 couples only Free Save-the-Date Film Challenge 3 simple steps Win your money back Deposit back after 3 steps Free trial for your wedding film Nashville couples Comment CHALLENGE Spots are filling Already know you want a wedding film? Pay $300 → 3 steps → get it free Full-day coverage · no hour debates

Filter Language — Drop Into Any Content

At least one filter line in every finished ad. They repel wrong-fit leads without explaining.

"for couples who already know they want a wedding film"

"if wedding video is already part of your plan"

"for couples who want to hear their vows in 10 years"

"not for everyone — but if this sounds like you…"

"our collections start at $2,800" (landing page / call only — not in ads)

Geo-Targeting Cheat Sheet

Market	Key Cities / Neighborhoods	Est. Population	Comment Keyword
NYC Metro	Astoria (Queens) · Bay Ridge (Brooklyn) · Ridgewood	~100K total metro	NEWYORK
New Jersey	Jersey City · Paterson · Clifton · Bergen County	46,048 (largest state)	JERSEY
LA / SoCal	Anaheim (Little Arabia) · Irvine · Riverside · LA	19,170 metro	CALI
DC / DMV	DC · Northern Virginia · Maryland suburbs	5,770 metro	DMV
Chicago	Chicagoland metro	3,705 metro	CHICAGO
Riverside CA	Riverside · San Bernardino · Ontario	3,630 metro	CALI
Miami / S. Florida	Fort Lauderdale · Boca Raton · West Palm Beach	3,625 metro	MIAMI
Philadelphia	Philadelphia metro · South Jersey	3,280 metro	PHILLY
Houston	Bellaire · Sugar Land · Katy · Pearland	2,820 metro	HOUSTON
Dallas / DFW	Richardson · Colleyville · Euless · Arlington	Significant (diocese HQ)	DALLAS
San Francisco Bay	SF · Oakland · Fremont	2,745 metro	CALI
Nashville ⚑	Home base — 3rd largest Egyptian state population (TN: 12,743)	3,865 metro	CHALLENGE
Orlando / Central FL	Oviedo · Maitland · Wesley Chapel	Active Coptic community	ORLANDO

Sources: Migration Policy Institute, American Community Survey, Arab American Institute · NYC metro estimate includes foreign-born + US-born children · NJ is the only US state where Egyptians are the majority Arab subgroup

Ad Copy & Caption Options

Paste-ready headlines, paid ad copy, and organic comment-automation captions

Challenge style direction: simple, direct, ugly-clarity copy. No extra explanations.
CTA keyword for comment automation: CHALLENGE.
Organic captions should start with the CTA line first (comment/DM) to trigger automation.

Ad Headlines (Paid)

Hormozi-Style (Recommended)

"I'M LOOKING FOR 10 NASHVILLE COUPLES"
"FREE SAVE-THE-DATE FILM CHALLENGE"
"10 NASHVILLE COUPLES. 1 FREE CHALLENGE."
"PAY $300. DO 3 STEPS. GET IT FREE."
"FREE TRIAL FOR YOUR WEDDING FILM."

Extra Headline Options

"Free Save-the-Date Film Challenge"
"10 Free Save-the-Date Films - Nashville"
"Try Your Wedding Filmmaker First"
"Free Trial for Your Wedding Film"
"Nashville Brides: 10 Free Films"
"Pay $300 -> 3 Steps -> Get It Free"
"Already Want Video? This Is For You"

Primary Ad Copy Options (Paid)

Option 1 - Closest to Original Challenge Style

I'M LOOKING FOR 10 NASHVILLE COUPLES TO TAKE PART IN A FREE SAVE-THE-DATE FILM CHALLENGE.

HERE'S THE DEAL:

• IF YOU'RE A FIT AND YOUR DATE IS OPEN, YOU PLACE A $300 COMMITMENT DEPOSIT ON OUR CALL TO LOCK YOUR SAVE-THE-DATE SESSION.
• YOU COMPLETE 3 SIMPLE STEPS:
- SHORT PLANNING CALL
- SHOW UP TO YOUR SESSION
- JOIN A QUICK ZOOM PREMIERE TO WATCH YOUR FILM
• IF YOU DO ALL 3, YOU WIN YOUR DEPOSIT BACK.

3 STEPS. DEPOSIT BACK. FIRST FILM ESSENTIALLY FREE.

THIS IS ONLY FOR COUPLES WHO:
• ALREADY KNOW THEY WANT A WEDDING FILM
• HAVE NOT BOOKED A VIDEOGRAPHER YET
• ARE PLANNING TO PUT REAL BUDGET BEHIND VIDEO (NOT $500 AND HOPING FOR THE BEST)

CLICK "LEARN MORE," WATCH THE 2-MINUTE VIDEO, AND FILL OUT THE SHORT FORM TO SEE IF YOU'RE A FIT.

Option 2 - Free-Trial Angle

I'M LOOKING FOR 10 NASHVILLE COUPLES WHO WANT A FREE TRIAL FOR THEIR WEDDING FILM.

THE FREE SAVE-THE-DATE FILM CHALLENGE WORKS LIKE THIS:

• IF ACCEPTED, PLACE A $300 COMMITMENT DEPOSIT ON THE FIT CALL
• COMPLETE 3 SIMPLE STEPS (PLANNING CALL, SESSION, ZOOM PREMIERE)
• DO THAT, AND YOU GET YOUR DEPOSIT BACK

THINK OF IT AS TRYING OUT YOUR WEDDING FILMMAKER BEFORE THE BIG DAY.

ONLY APPLY IF:
• VIDEO IS ALREADY PART OF YOUR PLAN
• YOU HAVEN'T BOOKED A VIDEOGRAPHER YET
• YOU'RE PLANNING TO INVEST AROUND $3K+ IN A WEDDING FILM

CLICK "LEARN MORE" TO SEE IF YOUR DATE IS OPEN AND APPLY.

Option 3 - Short, Ugly, Direct

10 NASHVILLE COUPLES. FREE SAVE-THE-DATE FILM CHALLENGE.

• FIT CALL + $300 DEPOSIT IF ACCEPTED
• 3 SIMPLE STEPS
• GET YOUR SAVE-THE-DATE FILM FREE (DEPOSIT BACK)

FOR COUPLES WHO ALREADY KNOW THEY WANT A WEDDING FILM AND HAVEN'T BOOKED VIDEO YET.

CLICK "LEARN MORE" AND APPLY.

Option 4 - Challenge + Filter (On-Brand)

Nashville brides - listen up.

I'm looking for 10 Nashville couples who are planning their wedding this or next year to join my Free Save-the-Date Film Challenge.

It's basically a free trial for your wedding film:
• If accepted, place a $300 commitment deposit on your fit call
• Complete 3 simple steps
• Win your deposit back and get your Save-the-Date film free

This is only for couples who already know they want a wedding film, haven't booked a videographer yet, and are planning to put real budget behind video - not $500 and hoping for the best.

Tap Learn More, watch the 2-minute explainer, and apply to see if your date's open.

Organic Reel / Post Captions (Comment Automation First Line)

Caption 1 - Main Launch

COMMENT "CHALLENGE" BELOW OR DM ME "CHALLENGE" IF YOU WANT IN.

I'M LOOKING FOR 10 NASHVILLE COUPLES TO JOIN MY FREE SAVE-THE-DATE FILM CHALLENGE.

HERE'S HOW IT WORKS:
• IF ACCEPTED, YOU PLACE A $300 COMMITMENT DEPOSIT ON THE FIT CALL
• YOU COMPLETE 3 SIMPLE STEPS: PLANNING CALL, SESSION, ZOOM PREMIERE
• DO ALL 3, AND YOU WIN YOUR DEPOSIT BACK

3 STEPS. DEPOSIT BACK. FIRST FILM ESSENTIALLY FREE.

THIS IS ONLY FOR COUPLES WHO:
• ALREADY KNOW THEY WANT A WEDDING FILM
• HAVEN'T BOOKED A VIDEOGRAPHER YET
• ARE PUTTING REAL BUDGET BEHIND VIDEO (NOT $500 AND HOPING FOR THE BEST)

LAST TIME I RAN A FREE SAVE-THE-DATE OFFER, SPOTS FILLED IN UNDER 24 HOURS. THIS TIME THERE ARE 10 CHALLENGE SPOTS.

COMMENT "CHALLENGE" OR DM ME "CHALLENGE" AND I'LL SEND YOU A 2-MINUTE VIDEO WITH DETAILS + A SHORT FORM TO SEE IF YOU'RE A FIT.

Caption 2 - Free-Trial Focused

COMMENT "CHALLENGE" IF YOU WANT A FREE TRIAL FOR YOUR WEDDING FILM.

I BUILT THE FREE SAVE-THE-DATE FILM CHALLENGE SO YOU CAN TRY OUT YOUR WEDDING FILMMAKER BEFORE THE BIG DAY.

• FIT CALL + $300 COMMITMENT DEPOSIT IF ACCEPTED
• 3 SIMPLE STEPS (PLANNING CALL, SESSION, ZOOM PREMIERE)
• COMPLETE THEM AND YOU GET YOUR DEPOSIT BACK

THIS IS FOR COUPLES WHO ALREADY KNOW THEY WANT A WEDDING FILM, HAVEN'T BOOKED YET, AND WANT TO ACTUALLY FEEL THEIR DAY AGAIN IN TEN YEARS.

COMMENT "CHALLENGE" OR DM ME "CHALLENGE" AND I'LL DM YOU THE 2-MINUTE EXPLAINER + APPLICATION LINK.

Caption 3 - Short & Punchy

COMMENT "CHALLENGE" TO SEE IF YOU CAN GRAB ONE OF THE 10 SPOTS.

FREE SAVE-THE-DATE FILM CHALLENGE - NASHVILLE

• FIT CALL + $300 DEPOSIT IF ACCEPTED
• 3 SIMPLE STEPS
• GET YOUR SAVE-THE-DATE FILM FREE (DEPOSIT BACK)

FOR COUPLES WHO ALREADY KNOW THEY WANT A WEDDING FILM AND HAVEN'T BOOKED VIDEO YET.

COMMENT "CHALLENGE" OR DM ME "CHALLENGE" AND I'LL SEND DETAILS.

Caption 4 - Memory-Forward

COMMENT "CHALLENGE" OR DM "CHALLENGE" IF YOU WANT THE DETAILS.

This is for the couples who care more about memories than trends.

The ones who want to pick up their wedding film in ten years and feel the whole day again - vows, speeches, family, everything.

To make choosing a filmmaker less scary, I built the Free Save-the-Date Film Challenge - a free trial for your wedding film.

If accepted on your fit call, place a $300 commitment deposit.
Complete 3 simple steps.
Get your Save-the-Date film free.

I'll send you a 2-minute video with all the info + a short application.

Caption 5 - Super Minimal

COMMENT "CHALLENGE" AND I'LL SEND YOU THE DETAILS.

Free Save-the-Date Film Challenge - Nashville

10 couples.
Fit call + $300 deposit if accepted.
3 simple steps.
Get your Save-the-Date film free.

Already know you want a wedding film and haven't booked yet?

Usage Plan

Use Option 1 paid copy + "I'M LOOKING FOR 10 NASHVILLE COUPLES" headline for the main paid launch.

Use Caption 1 for the main organic Reel launch (comment automation).

Use Captions 2–5 for reposts, retargeting, and future rounds.

Keep the same challenge spine across all versions so your audience does not get confused.

VSL System (Pre-Call + Post-Booking)

Run two VSLs: VSL 1 sells the Challenge + application. VSL 2 boosts show rate and call readiness.

Keep this warm and calm in delivery, but direct in structure. This follows the Hormozi challenge spine: Promise, Pain, Proof, Plan, Filter, CTA.

VSL Placement (VSL Sandwich)

VSL 1 (3-4 min): Landing page video before the application form.
VSL 2 (60-90 sec): Confirmation page + confirmation email/SMS after call booking.
Goal of VSL 1: Sell the Challenge, filter bad-fit couples, pre-frame form + call + deposit-on-call logic.
Goal of VSL 2: Increase show rate, get both partners on call, prep decision readiness, and warm them with IG binge proof.

Pre-Shoot Notes

Film in a natural, clean setting (not your office, not in front of a logo wall)
Talk to one couple, not an audience
Film 2-3 takes per section (one steady, one warmer, one shorter)
Capture cutaways: Save-the-Date clips, planning call visuals, Zoom premiere reactions, BTS direction moments
Keep audio clean and delivery conversational; no hypey sales voice

VSL 1 - Landing Page Script (3-4 Minutes, Primary)

Open with proof (0:00-0:10)

[Cut in testimonial reaction clip first, then hard-cut to camera.]

"Oh my goodness. That was amazing. I felt like I was reliving it again... every moment was captured."

Section 1 - Promise + Pain (0:10-0:45)

"Hey, I'm Bebo from I Do Films here in Nashville.

If you are watching this, you are probably in that crazy planning season, venue, photo, catering, and then film.

After eight years filming weddings, I keep seeing the same thing, most couples either rush the film decision or skip it, then regret it later.

It is not because they do not care, it is because picking a filmmaker feels like a big commitment when you have never worked with them before.

Because picking a wedding filmmaker is scary. So I built a way to try before you commit."

Section 2 - Name + Big Promise (0:45-1:15)

"It's called the Free Save-the-Date Film Challenge.

You and your fiance do a real Save-the-Date with me, and if you complete three simple steps, that first film ends up free.

Think of it like a free trial for your wedding film. You get to see how I plan, how I direct, and how I tell your story before the wedding day."

Section 3 - Who It's For / Not For (1:15-2:10)

"I want to be really clear on who this is for.

This one is for couples who already know they want a wedding film, couples who care about vows, family, and faith moments that still matter ten years from now.

If film is a maybe, if you are trying to stay under $1,500, or if you already booked someone, this is not the right fit.

Our collections start around $2,800, and most Challenge couples land between $3,000 and $5,000 for the full wedding film.

If that sounds like you all, here is how it works."

Section 4 - Rules + Money, crystal clear (2:10-3:10)

"To join the Challenge, you submit the form and pick a call time.

On that call, we confirm fit, check your date, and if everything lines up, you place a $300 commitment deposit to lock your Save-the-Date session.

You win that $300 back when you do three simple things:

Step one, planning call together.
Step two, show up for your Save-the-Date session and share a quick reaction on camera.
Step three, join the Zoom premiere and leave a short Google review.

Do those three, and you win it back, cash refund or bigger wedding credit."

Section 5 - Back End (soft transition, no pressure)

"And here's the part a lot of couples love: on the Premiere call, after we watch your film, I'll walk you through the wedding collections - what's included, what the investment looks like, and how your Challenge credit applies if you decide to move forward.

There's zero pressure. If we're a fit, great. If not, you still have a beautiful Save-the-Date film to send to your guests and a clear sense of what you want from video."

Section 6 - Why I'm Doing This (real talk)

"Just to be transparent: I'm not doing this because I'm slow on bookings. I've filmed over 200 weddings in eight years, and referrals are still my number one source.

I'm doing this because the couples who experience working with me before their wedding are always calmer on the day. They trust the process, they're not anxious about the camera, and the films come out better.

This Challenge lets me give you that experience upfront, and it lets me work only with couples who actually care about their memories."

Section 7 - CTA (exact close)

"If this sounds like you, fill out the short form right below and lock a call time.

It takes about two minutes.

I read every application myself. If it looks like a fit and your date is open, we keep your call and meet on Zoom.

On that call we make sure this fits your day, and if it feels right for both sides, we lock your Challenge spot together.

I am only opening 10 spots this round so every couple gets real attention.

If this resonates with you, apply now and I will see you on Zoom.

I'm Bebo, this is I Do Films, and I hope to meet you both soon."

VSL 1 - Mobile Cut (2 Minutes)

"Most couples pick their wedding filmmaker once, hope it works out, and live with that choice forever. So I created a way for you to try it first.

I'm Bebo from I Do Films, and I film story-first wedding days for faith-centered, family-forward couples in Nashville.

I'm running the Free Save-the-Date Film Challenge. You apply, we do a fit call, and if accepted you place a $300 deposit to lock your spot.

Then you do three simple steps and win it back.

Think of it as a free trial for your wedding film, so you can feel the whole process before the wedding day.

If you already know you want a wedding film, apply below. Ten spots this round, I personally review every application."

VSL 2 - Post-Booking Confirmation Video (60-90s)

"Hey, it's Bebo from I Do Films.

If you are seeing this, you already applied and locked a time, so first, congrats on your engagement.

Quick heads up so this call goes really smooth.

One, please come on together, this works best when both of you are there.

Two, watch three or four Save-the-Date films on @idofilms.co and note what feels most like you all.

Three, add this meeting to your Google Calendar or Apple Calendar right now so you do not miss it.

Four, check your spam or promotions folder for the confirmation email, then star it so it stays easy to find.

Five, come ready to decide if this is the right fit. If it is, and your date is open, we lock your Challenge spot on that call.

See you all soon."

Testimonial Pulls - Use Inside VSL (Top Proof Inserts)

Relive Feeling (Kiro & Rana)

"I felt like I was reliving it again... every moment was captured."

Use at the very top (0:00-0:10) and again right before CTA.

Skeptic to Believer (Mitchell)

"I was probably the most reluctant person to get a videographer... now knowing what I know, I would've kicked myself if we missed this."

Use in Section 1 pain + objection handling.

Comfort + Guidance (Aisha & Giovanni)

"He gave great direction... made sure we were comfortable... we didn't have to do anything we didn't want to do."

Use in Section 4 Step 2 (show up and share).

Not Going to Book Video (Greg & Kelsey)

"We weren't even going to do videography... he made us so comfortable... I can't recommend him enough."

Use as mid-VSL proof bridge after the filter.

Top Notch Quality (Luke & Steph)

"Hands down... top notch, professional, punctual, super creative... 100% five stars."

Use as montage support in Section 6.

Organic Referral Trigger (Brianna)

"I've already texted the link to like ten people right now."

Use near the end as social proof + sharing behavior.

Testimonial Pulls - Separate Ad Cuts

Relive Angle: "I felt like I was reliving it again... every moment was captured."
Why Video Angle: "I was the most reluctant to get a videographer... now I'd kick myself if we missed this."
Comfort Angle: "We've never done this before and he made us feel so natural."
Authority Angle: "Top notch... 100% five stars."
Referral Angle: "I already sent the video to ten people."

B-Roll Map (VSL 1)

VSL Section	B-Roll to Cut In
Open Proof	Reaction clips + emotional film moments (vows, hugs, tears)
Pain + Problem	Overwhelmed planning moments, checklist screens, phone scrolling
Challenge Promise	Save-the-Date highlights, your on-set direction clips
Rules + Steps	Planning call screenshot, session BTS, Zoom premiere reaction
Back End	Collections walkthrough visuals, calm call clips
Final CTA	Application form screen + calendar confirmation + couple smiling at camera

Landing Page Copy

Full copy, section by section — build in Squarespace, HoneyBook, or standalone page

Page Structure Overview

Hero→ VSL→ Who It's For→ 3 Rules→ What You Win→ Free Trial→ Testimonials→ About Bebo→ Application Form→ FAQ→ Terms→ Footer CTA

Section 1 — Hero

H1 Headline
Free Save-the-Date Film Challenge

H2 Subheadline
For 10 Nashville Couples

Subtext
Apply, lock a call time, and if it is a fit we lock your spot with a $300 commitment deposit on the call. Complete 3 simple steps and win it back.

CTA Button
→ Apply for the Challenge

Below Button (small text)
10 spots this round. Applications reviewed within 24 hours.

Section 2 — Video

Label above video
Watch this first (3 minutes)

Caption below video
Watch this first, I break down exactly how the Challenge works and how to know if it is a fit for you all.

Section 3 — Who This Is For

This Is For You If…

• You're engaged and haven't booked a wedding videographer yet
• You already know you want a wedding film — this isn't a "maybe"
• Your vows, family, and real moments matter more than trendy edits
• You're planning a church wedding, faith-centered ceremony, or family-forward celebration
• You want to feel what it's like to work with your filmmaker before trusting them with your wedding day

This Is Not For You If…

• You already have a videographer booked
• Wedding video is still a "nice to have" — not a priority
• Your budget for video is under $1,500
• You're looking for a freebie without plans to invest in a full wedding film

Our wedding collections start at $2,600, and most challenge couples invest between $3,000 and $4,000 for their wedding film.

Section 4 — The 3 Rules

Section Headline
Complete 3 Simple Steps — Win Your Money Back

Plan Together

Rule 1 — Both partners join a 20–30 minute fit + planning call. If accepted and your date is open, your $300 commitment deposit is collected on this call to lock your session.

Show Up & Share

Rule 2 — Come to your Save-the-Date session on time (or reschedule with 48h+ notice). At the end of the session, share a quick 30–60 second on-camera reaction about how the shoot felt.

Premiere & Review

Rule 3 — Join a live Zoom premiere together to watch your first edit. Share a short testimonial on camera after watching. Leave a Google review within 7 days of receiving your final film.

"Complete all 3 steps and you officially win your deposit back."

Section 5 — What You Win

Section Headline
When You Complete the Challenge, You Choose:

Option A
💵 Cash Back
Get your full $300 refund. No strings.

Option B — The Better Deal
Wedding Film Credit

Your Collection	Credit Applied	Net Investment
Essential Narrative ($2,600)	$400 credit	$2,200
Signature ($3,800)	$600 credit	$3,200
Cinematic Legacy ($5,000)	$800 credit	$4,200

By choosing credit over cash, you get an extra $100–$500 of value. For couples who book, the Save-the-Date ends up costing nothing.

Section 6 — Free Trial Section

Section Headline
Think of This as a Free Trial for Your Wedding Film

Most couples don't really know what they're getting with video until it's too late to change it.

The Free Save-the-Date Film Challenge gives you a real, end-to-end experience — before your wedding day:

• You see how I plan and communicate
• You feel what it's like to be filmed (without the pressure of the wedding)
• You watch how I edit and tell your story
• You see the quality of the final product

If you love the experience, you already know exactly what your wedding film will feel like.
If you don't, you still walk away with a beautiful Save-the-Date you can send to guests and post everywhere.

Either way, you're not trapped.

Section 7 — What's Included

Your Save-the-Date Session Includes:

• 20–30 minute planning call before the shoot
• Up to 90 minutes of filming at one location
• 30–60 second Save-the-Date film (formatted for text, email, and IG)
• Optional vertical cut for Reels / TikTok
• Personal licensing — use it anywhere

~~Normal retail price: $650~~
Challenge commitment deposit: $300 (collected on accepted fit call; win it back when you complete the 3 steps)

Section 8 — Testimonials Placeholder

Section Headline
What Couples Say

[INSERT 2–3 testimonials from past S-t-D or wedding clients — focus on: stress-free experience, how it felt to be filmed, quality of the final product]

Format: "[Quote about how calm and natural it felt to work with Bebo]" — [Name], [City] | Married [Year]

Section 9 — About Bebo

Section Headline
I'm Abanob — Bebo.

I've been filming story-first wedding days in Nashville for eight years. 200+ weddings. Church ceremonies, Orthodox rites, big Greek receptions, intimate backyard vows — I've filmed them all.

My couples describe the experience as calm. Unhurried. Like I'd been part of the family already.

I created the Save-the-Date Challenge because the couples who work with me before their wedding always show up differently on their wedding day. They're calmer. More present. And the films reflect that.

This is the best thing I've built for couples who want to start their story right.

[Photo of Bebo — natural, warm, not posed]

Section 10 — Application Form Fields

#	Field	Logic
1	Your names (both partners)	Required
2	Best email	Required
3	Mobile number	Required (SMS reminders)
4	Instagram handle	Optional
5	Wedding date	Required + manual calendar check after booking
6	Venue / city	Required
7	Do you already have a wedding videographer booked?	"Yes" = auto-disqualify \| "Venue includes video" = auto-disqualify
8	How important is having a wedding film? (1–10)	8–10 = qualify \| 7 = manual review \| 1–6 = nurture
9	Planned budget for wedding video	Under $1,500 = nurture \| $1,500–$2,600 = manual review \| $2,600+ = qualify
10	Where are you in your decision?	Seriously comparing / ready 30–60 days = qualify \| just starting = review \| might skip = nurture
11	What made you interested in this challenge?	Open text — use their words on the call
12	Anything else we should know?	Optional context

Submit Button
→ Apply + Lock Your Call Time

Below Form
Submitting this form does not charge you. After you submit, you lock a call time. We check fit and date availability first. If everything lines up, the $300 deposit is handled on the call.

Section 10B — Routing Plan (GoHighLevel)

Path	Who Goes Here	Automation Action
Qualified	No videographer booked, importance 8–10, budget $2,600+, ready/comparing	Keep call, send confirmation + VSL 2 + reminders
Manual Review	Importance 7, budget $1,500–$2,600, or early-stage decision	Manual review queue; approve or reroute to nurture
Nurture	Under $1,500 budget, low importance, may skip video	Cancel call + send nurture sequence
Auto-Disqualify	Already booked videographer or venue-provided video	Cancel call + send polite non-fit message
Date Not Available	Date conflicts with your existing calendar	Manual cancel + date-unavailable email + waitlist/referral option

Date availability is a manual check step. Form logic can score fit, but calendar conflicts still require manual confirmation before final acceptance.

Section 11 — FAQ

Q: Is this really free?
A: For couples who complete all 3 steps — yes. You place a $300 commitment deposit on your fit call after approval and date check. When you complete the challenge, you win it back. For couples who book a wedding film, the Save-the-Date ends up costing $0.

Q: What if we don't book a wedding film?
A: No awkwardness. You complete the 3 steps, win your $300 back, and keep your finished Save-the-Date film. You still walk away with something real.

Q: What if we miss one of the steps?
A: The rules are designed to be easy — they're things you'd want to do anyway. If something comes up, reach out and we'll work it out. The only hard rule: don't ghost. If you go silent and don't reschedule, the session fee is forfeited.

Q: What if we're not in Nashville?
A: The challenge is designed for Nashville / Southeast couples. Travel beyond 30 miles of downtown Nashville is billed separately and is not part of the refundable deposit.

Q: What if we want a bigger Save-the-Date session?
A: The challenge includes up to 90 minutes, one location, and one outfit change. Upgrades are billed separately and aren't covered by the refundable deposit.

Q: Can we combine this with other discounts?
A: This offer cannot be combined with other promotions, referral credits, or past offers.

Q: What if we already booked a videographer?
A: This challenge is specifically for couples who haven't chosen their wedding filmmaker yet. It wouldn't be fair to reserve a spot someone else needs.

Section 12 — Terms & Footer CTA

Terms (brief — near form)
By applying, you agree that: (1) you have not booked a wedding videographer, (2) we manually confirm date availability after your call booking, (3) if accepted, your $300 deposit is collected on the fit call and is forfeited if you do not complete all 3 challenge steps, and (4) credit is valid for 14 days after your Premiere Call.

[Full terms available upon request]

Footer CTA
Headline: Ready to try it before you commit?
Sub: 10 spots. 3 steps. Your Save-the-Date film, free.
Button: → Apply Now

Email, SMS & DM Scripts

All sequences for this campaign — warm outreach, launch, post-challenge, and DMs

Warm Audience — Pre-Launch Outreach

Email W1 — To Past Inquiries Who Didn't Book
Subject: Quick heads up before I post this publicly

Hey [Name]!!

You reached out before, so I wanted to send this to you first.

I'm opening a Free Save-the-Date Film Challenge this round.

Quick version:
If accepted, you lock your spot with a $300 deposit on our fit call.
You complete 3 simple steps.
You win it back.

It is basically a free trial for your wedding film.

Only 10 spots.

If you all are still looking for video, reply with your date + venue and I'll send the link 🙌

- Bebo
I Do Films | Nashville | idofilms.co

Email W2 — To Past Wedding Clients (Referral Ask)
Subject: If you know a newly engaged couple, send this to them

Hey [Name]!!

Hope you and [partner] are doing amazing 🙌

Quick favor, I just opened a Free Save-the-Date Film Challenge.

It is perfect for engaged couples who have not booked video yet and want to try the full process before committing.

If someone comes to mind, send them this link:
[landing page link]

Thank you again for trusting me with your day, seriously means a lot.

- Bebo

Campaign Launch Email Sequence

Email L1 — Announcement
Subject: 10 Nashville spots are open (Free Save-the-Date Challenge)

Hey [First Name],

I just opened something new, Free Save-the-Date Film Challenge.

How it works:
If accepted, you place a $300 commitment deposit on the fit call.
You complete 3 simple steps.
You win the deposit back.

It is the easiest way to try your filmmaker before your wedding day.

10 spots this round.
Apply here: [link]

- Bebo

Email L2 — Story Email (Day 3)
Subject: Why I built this (real reason)

Hey [First Name],

Quick real talk on why I built this challenge.

When couples do a Save-the-Date with me first, wedding day feels different.
They are calmer.
They trust the process.
They are way more present with each other and family.

And the film comes out better because we already know how to work together.

That is the whole point.

If that sounds like what you want, details are here:
[link]

- Bebo

Email L3 — Social Proof (Day 6)
Subject: "I felt like I was reliving it again..."

Hey [First Name],

"I felt like I was reliving it again... every moment was captured." - Kiro & Rana

They came in a little nervous, left with a film they were obsessed with, and now wedding day video is not a guess anymore.

That is the goal for every couple in this challenge.

If this sounds like you all, apply here:
[link]

- Bebo

Email L4 — 48-Hour Warning (Day 10)
Subject: [X] of 10 challenge spots are taken

Hey [First Name],

Quick update: [X] of the 10 Challenge spots are already taken.

If you have been thinking about it, now is the time to apply.

Quick reminder:
$300 deposit if accepted
3 simple steps
Win it back

Check your date here:
[link]

- Bebo

Email L5 — Last Call (Day 12)
Subject: Last call, closes tonight

Hey [First Name],

Applications close tonight at [time].

If you want in, this is your reminder.

Apply here:
[link]

- Bebo

Post-Challenge Emails — For Booked Challenge Couples

Email C1 — Challenge Confirmation (After Fit Call + $300 Paid)
Subject: You're in - here's everything you need to know

Hey [Name] & [Name],

You are officially in 🙌

Quick recap:
1) Planning call, done
2) Show up + quick reaction clip at the end of session
3) Join premiere call + short Google review

Complete all 3 and you win your $300 back.

Next step, lock your Save-the-Date date/time here:
[calendar link]

Excited for you all, this is going to be amazing.

- Bebo

Email C2 — Save-the-Date Session Reminder (Day before)
Subject: Save-the-Date session tomorrow — quick reminder

Hey [Name] & [Name],

Quick reminder, we are on for tomorrow at [time].

Location: [location]
Arrive around 10 minutes early if you can.
Wear whatever feels like you all.

See you tomorrow!!

- Bebo

Email C3 — Post-Shoot (Within 24 hours)
Subject: Great session today — here's what's next

Hey [Name] & [Name],

You all crushed it today.

Loved [specific moment].

Your film will be ready in about [7-10] days, I will send it straight to your inbox.

Challenge update:
✓ Rule 1 done
✓ Rule 2 done
⬜ Rule 3 next, premiere + review

Talk soon!!

- Bebo

Email C4 — Film Delivery + Premiere Invite
Subject: Your Save-the-Date film is ready

Hey [Name] & [Name],

It's ready 🎉

[PRIVATE FILM LINK]

Watch together first before sending it to everyone.

Final challenge step, book your Premiere Call here:

[CALENDAR LINK — Premiere Zoom]

Once we do that and review is done, your challenge is complete and you choose cash back or wedding credit.

Can't wait to see your reaction.

- Bebo

Email C5 — Post-Premiere Follow-Up (If didn't book on call)
Subject: Your credit is active - here's how to use it

Hey [Name] & [Name],

Loved watching your reaction when [specific moment] happened.

As of today, your wedding collection credit is active:
- Essential ($2,600) - $400 credit, net $2,200
- Signature ($3,800) - $600 credit, net $3,200
- Cinematic Legacy ($5,000) - $800 credit, net $4,200

Credit is active for 14 days, through [date].

If you want to lock your date and apply the credit, use this link:
[link]

If you want, I can also help you pick between collections on a quick call.

- Bebo

Email C6 — Credit Reminder (Day 10 of 14-day window)
Subject: Your credit expires in 4 days

Hey [Name] & [Name],

Quick reminder, your wedding film credit expires in 4 days on [date].

If you are ready to lock your date, here is the link:
[COLLECTION LINK]

If you want to talk it through first, reply here and I will make time.

- Bebo

SMS Sequence — For Challenge Couples

SMS 1 — After Planning Call (same day)
"Great talking today you all 🙌 Notes are in your email. See you on [date]. - Bebo"

SMS 2 — Day before shoot
"You all are set for tomorrow at [time], [location]. Wear whatever feels most like you two. See you soon!! - Bebo"

SMS 3 — Day of shoot (1 hour before)
"On my way now, see you at [location] at [time] 👋 - Bebo"

SMS 4 — Film delivered
"Your Save-the-Date film is in your inbox 🎉 Watch together first, then book your Premiere Call here: [link]. Last challenge step and you win the deposit back. - Bebo"

SMS 5 — Premiere Reminder (day before)
"Premiere call is tomorrow at [time]. Can't wait to watch it with you both 🙌 - Bebo"

SMS 6 — Google Review Reminder (3 days after Premiere)
"Hey you all!! Quick favor, can you drop a short Google review? Helps new couples a ton. [Google link] - Bebo"

SMS 7 — Credit Expiring (Day 11 of 14)
"Quick reminder, your wedding film credit expires in 3 days. If you want to lock the date, use this link: [link]. Need help deciding? reply here. - Bebo"

DM Scripts

DM 1 — Someone Applied
"Hey [Name]!! Thank you for applying and congrats again on the engagement 🎉 I just reviewed your form, looks like a great fit so far. Quick question, what venue are you all leaning toward?"

DM 2 — Someone Inquires on IG
"Heyy! Love that you reached out 🙌 Quick version, you apply, we do a fit call, if accepted you place a $300 deposit, complete 3 steps, and win it back. It is basically a free trial for your wedding film. Want me to send the link here?"

DM 3 — Watched Reel but Didn't Click
"Hey [Name]!! Congrats on the engagement 👋 I saw you liked the challenge post, just wanted to send the link in case you missed it: [link]. Want me to also send the short 2-minute explainer?"

DM 4 — "STILL IN?" (warm applicants who went quiet)
"Hey [Name]!! Quick check in, are you still in for the Challenge? If yes, reply 'STILL IN' and I'll reopen your spot and send your call link."

DM 5 — Auto-Disqualify (friendly)
"Hey [Name], thank you again for applying 🙏 Right now this offer is not the best fit based on [reason]. Totally no pressure, and if your situation changes I am happy to revisit it. Want me to keep you posted on future openings?"

DM 6 — After Premiere, Nudge to Book
"Hey [Name] & [Name]!! Loved watching your reaction today 🤩 Your wedding film credit is active for 14 days. If you want to lock your date, here is the collection link: [link]. Want me to help you pick the best fit?"

Image Creative Prompts

ACQ AI Prompts · Creative Concepts · Ad Copy

How to Use This Section

1. Send Section A prompts to ACQ AI one at a time → 2. ACQ AI gives you the image creative strategy → 3. Fill in Section B with approved direction → 4. Use Canva/Adobe Express to create visuals

Section A — Final Image Creative Direction

Core principles: lead with emotion + safety, not gear. Keep each creative simple, clean, and premium. One photo, one idea, max 1-2 short lines of text.

PROMPT A1 — Static Image Ad Strategy (Canva Ready)

Execution Guide

Concept 1 - Anniversary on Screen Type: Lifestyle couple photo (hero image) Visual: Couple watching a video book/laptop on a couch, warm indoor light, subtle family/church cues in background. Faces visible, emotional/smiling. Soft warm grade, no clutter. On-image text: - Headline: Free Save-the-Date Film Challenge - Subhead: It's basically a free trial for your wedding film. Concept 2 - Try Before You Commit Type: Split image (left/right) Visual: Left = mild anxiety (laptop with blurred videographer options). Right = golden-hour Save-the-Date still, laughing couple. On-image text: - Headline: Try your wedding filmmaker BEFORE you decide. - Badge: Free Save-the-Date Film Challenge Concept 3 - Faith & Family Forward Type: Wedding moment photo Visual: Hands in prayer / parents / altar connection moment. Faces and emotion first. On-image text: - Headline: For faith-centered, family-forward couples. - Subhead: Free Save-the-Date Film Challenge · Nashville Concept 4 - Simple Text, Premium Feel Type: Minimal text-forward graphic over soft photo Visual: Soft blurred Nashville church/sunset/aisle background, serif text, lots of negative space, small logo. On-image text: - Headline: 10 Nashville Couples. - Subhead: Apply. 3 steps. Save-the-Date film free. Concept 5 - Behind the Scenes Type: BTS filmmaker content Visual: Shooter foreground, couple in focus in distance laughing/walking. Camera visible but not dominant. On-image text: - Headline: Calm, story-first wedding films. - Subhead/badge: Free Save-the-Date Film Challenge

PROMPT A2 — Carousel Ad Strategy (4-5 Slides)

Execution Guide

Overall style: - Same font + color system on all slides - One core idea per slide - One photo + short text Slide 1 - Stop Scroll (Hook) Visual: Emotional reaction (laugh/tear/watch moment) Text: - Nashville engaged? - Try your wedding filmmaker BEFORE you decide. - Free Save-the-Date Film Challenge Slide 2 - Problem Visual: Couple at laptop with multiple tabs/forms Text: - Picking a videographer once... - ...and hoping you chose right is stressful. Slide 3 - Mechanic Visual: Save-the-Date session still (you filming, they laugh) Text: - You apply - -> Fit call - -> $300 deposit if accepted - -> Complete 3 simple steps - -> Save-the-Date film ends up free Slide 4 - Outcome Visual: Couple watching film on couch/video book/laptop Text: - See your story on screen FIRST. - Then decide if I'm your wedding filmmaker. Slide 5 - CTA (optional) Visual: Clean logo card + Nashville silhouette Text: - For faith-centered, family-forward couples in Nashville. - Collections from $2,800. - Tap to apply for the Free Save-the-Date Film Challenge.

PROMPT A3 — Before/After Creative

Execution Guide

Concept: From Guessing to Knowing Layout: - Left (Before): muted/desaturated bride scrolling options with uncertainty - Right (After): warm/bright couple reaction watching their film (Zoom still or couch/laptop) On-image text: - Top label: Before / After - Left: "We hope we picked the right filmmaker..." - Right: "We've already seen our story on screen." - Bottom banner: Free Save-the-Date Film Challenge It's basically a free trial for your wedding film.

PROMPT A4 — Testimonial/Social Proof Creative

Execution Guide

Concept 1 - Zoom Reaction + Quote Visual: Zoom premiere screenshot, emotional face crop, interface edges softened Text: - "I felt like I was reliving the day all over again." - - [Bride first name], Nashville bride - Free Save-the-Date Film Challenge Concept 2 - Wedding Photo + Review Overlay Visual: High-quality wedding still + translucent quote box Text: - ★★★★★ - "Best decision we made. We watch it every anniversary." - Name + Nashville bride - Bottom bar: Apply for the Free Save-the-Date Film Challenge. Try your wedding filmmaker before you commit. Concept 3 - Review Screenshot, Cleaned Up Visual: cropped review + stars over subtle blurred wedding background Text: - Real couples. Real reactions. - Free Save-the-Date Film Challenge · Nashville

PROMPT A5 — Campaign Announcement Creative (Launch Day)

Execution Guide

Concept: Elegant Announcement Card Visual: - High-end wedding invitation style - Soft cream/off-white textured background - Thin border, optional subtle cross/line motif - Very light blurred church aisle or skyline background - Small logo at bottom On-image text: - Top line: Nashville · Wedding Films - Main headline: Free Save-the-Date Film Challenge - Subhead: 10 faith-centered, family-forward couples only. - Body: Apply, take a fit call, place a $300 deposit if accepted, complete 3 steps, and your Save-the-Date film ends up free. - CTA: Apply now at [short URL] Tone: - Premium and calm - No SALE language, no hype.

PROMPT A6 — Scarcity/Urgency Creative

Execution Guide

Concept: Quiet, Clear Countdown Visual: - Same design language as launch card - Slightly darker/evening color tone - Calm premium typography On-image text: - Top label: Free Save-the-Date Film Challenge - Main headline: 2 Nashville spots left. (swap number as needed) - Subhead option 1: Closes Sunday at 9PM. - Subhead option 2: Doors close [Date]. - Supporting line: For couples who already know they want a wedding film. - CTA: Tap to apply before spots are gone. Tone: - Calm and factual - No panic styling, no all-caps hype.

Section B — Priority Concepts (Paste Into Canva)

Pre-filled with the highest-priority concepts. Execute these first before expanding.

Creative 1

☐ Designed ☐ Live ☐ Testing

Name

Try Before You Commit (Static)

Visual Direction

Split image: left anxious laptop scrolling, right golden-hour laughing couple from a Save-the-Date. Warm premium grade.

Headline on Image

Try your wedding filmmaker BEFORE you decide.

Caption

Think of this as a free trial for your wedding film. Free Save-the-Date Film Challenge -> Apply and take a fit call -> If accepted, place a $300 commitment deposit -> Complete 3 simple steps -> Win your deposit back For faith-centered, family-forward Nashville couples who already know they want a wedding film. 10 spots. Tap to apply.

Audience

Cold

Creative 2

☐ Designed ☐ Live ☐ Testing

Name

Anniversary on Screen (Lifestyle)

Visual Direction

Couple on couch watching film on laptop/video book, cozy indoor scene, soft light, emotional faces.

Headline on Image

Free Save-the-Date Film Challenge

Caption

You do not have to guess if a filmmaker is right for you. Apply for the Free Save-the-Date Film Challenge. If accepted, place a small $300 deposit, we create your Save-the-Date together, and if you complete 3 steps your film ends up free. Collections from $2,800. For couples who already know they want a wedding film.

Audience

Cold / Warm

Creative 3

☐ Designed ☐ Live ☐ Testing

Name

Testimonial Zoom Reaction

Visual Direction

Zoom frame of couple mid-reaction, cleaned crop, quote panel on right.

Headline on Image

"I felt like I was reliving the day all over again."

Caption

Real reaction from a Nashville bride seeing her wedding film for the first time. The Free Save-the-Date Film Challenge lets you experience what it is like to work together before you commit to your full wedding film. Apply, take a fit call, place a $300 deposit if accepted, complete 3 steps, and your Save-the-Date film ends up free.

Audience

Warm / Retarget

Creative 4

☐ Designed ☐ Live ☐ Testing

Name

Scarcity Card - 2 Spots Left

Visual Direction

Minimal cream card, thin border, calm premium typography, invitation vibe.

Headline on Image

2 Nashville spots left.

Caption

If you already know you want a wedding film and you want to try your filmmaker before you decide, this is your window. Free Save-the-Date Film Challenge -> $300 deposit -> 3 simple steps -> Save-the-Date film ends up free 2 spots left. Tap to apply before we close.

Audience

Warm / Retarget

Creative 5 (Backup)

☐ Designed ☐ Live ☐ Testing

Name

Faith & Family Forward

Visual Direction

Church/altar/parents emotional moment with faces and connection as primary focus.

Headline on Image

For faith-centered, family-forward couples.

Caption

For couples who care about vows, family voices, and moments that still matter in ten years. Free Save-the-Date Film Challenge · Nashville Tap to apply.

Audience

Cold / Warm

Section C — Copy for Image Ads

Headline options + body copy versions ready to paste into Canva or wherever you design.

Headline Options (short — for image text overlay)

Free Save-the-Date Film Challenge

10 Nashville Couples — Limited Spots

Apply + Fit Call. 3 Steps. Get Your Film Free.

It's basically a free trial for your wedding film.

Nashville engaged couples — this is for you.

Win your deposit back.

The best way to choose your filmmaker.

Try before you commit to your wedding film.

Body Copy — Version A (Challenge Mechanic)

Free Save-the-Date Film Challenge → If accepted on the fit call, place a $300 commitment deposit → Complete 3 simple steps → Win your deposit back For couples who already know they want a wedding film. 10 Nashville spots. Apply at [URL].

Body Copy — Version B (Free Trial Angle)

Think of it as a free trial for your wedding film. You apply, take a fit call, and if accepted place a small deposit. Then you go through the whole process. You see how it feels to work with us. Then you decide. Free Save-the-Date Film Challenge — 10 Nashville spots. [URL]

Body Copy — Version C (Identity Call-Out)

For faith-centered, family-forward couples in Nashville who already know they want a wedding film. Free Save-the-Date Film Challenge → $300 deposit → 3 steps → film free [URL]

Ad Campaign Structure

2026 Meta framework — one campaign · keep 1-2 ad sets until volume proves · creative diversity · strict tracking and funnel math

ACQ AI Guardrails — Low-Volume, High-Ticket

1) Keep it simple: one campaign, one primary Nashville ad set. Add a second location ad set only after Nashville is stable for 30-60 days. 2) Do not over-split early. Until you are consistently near 50+ leads/week, keep 1-2 ad sets max. 3) 20+ ads is valid at $30-50/day. If budget drops below $20/day, cut active ads to 10-12. 4) Keep TOFU/MOFU/BOFU in one ad set. Judge ad set economics, not a single TOFU row. 5) Start optimizing for Lead. Later, test a duplicate ad set optimized for Purchase using 20-30% of budget. Do not hard-switch all spend at once. 6) Build Audience Segments before launch, then check weekly. If Existing gets over 60% of spend, widen geo. 7) Angles over adjectives: trial angle vs faith/family vs regret before micro-copy tweaks. 8) Do not spend until events are verified end-to-end (Lead + Purchase) with a full fake flow.

⚠ The Old Structure Was Hurting Results — Here's Why

Old Way (Dead)	New Way (2026)
Separate cold ad sets + warm retargeting ad sets	One combined ad set — Meta blends cold + warm anyway
Multiple ad sets for interest targeting (weddings vs engaged etc.)	One ad set — Meta treats interest inputs as suggestions, ignores them
3–5 ads max per ad set	20+ ads per ad set — Meta can now handle full creative diversity
Separate ads for each headline/copy variant	5 primary text + 5 headline variations inside ONE ad unit
TOFU / MOFU / BOFU in separate campaigns	All funnel stages as ads in one ad set — Meta auto-sequences them
Conversion data split across 4+ ad sets	All data consolidated → Meta optimizes faster, exits learning phase sooner

The reason: Meta's targeting is now mostly in "Suggested Audience" — it treats your inputs as signals, not hard limits. It will go beyond your cold audience targeting to find warm people, and beyond your warm audience to find cold people. Separating them creates auction overlap and splits data that should be consolidated.

Campaign Level Settings

Setting	Value	Notes
Objective	Leads	Landing page lead form or Instant Form
Budget Type	CBO — Campaign Budget Optimization	Let Meta allocate across ad sets
Starting Daily Budget	$30–50/day	Scale up once cost per lead is established
Advantage+ Campaign Budget	ON	Required for CBO to work properly
Campaign Name	IDF — Free STD Challenge — 2026	One campaign per product/offer
Special Ad Categories	None	Wedding videography is not a restricted category

Ad Set Structure — Consolidate Then Test by Location

Only location targeting falls under "Controls" (hard boundary). Everything else is "Suggested Audience." For this offer, keep 1-2 ad sets max until volume justifies expansion.

📁 CAMPAIGN: IDF — Free STD Challenge — 2026  ($30-50/day CBO)
│
├── AD SET: Nashville Metro [PRIMARY — start here]
└── 20+ ads at $30-50/day (if budget < $20/day, run 10-12 actives)
│
└── AD SET: Tennessee (State) [only after 30-60 days of profitable Nashville data]
└── Same ads, localized hooks, same offer mechanics

Ad Set	Location (Control — Hard Boundary)	Audience Targeting (Suggested — Signal Only)	Status
Nashville Metro	Nashville, TN + 40-mile radius	Age 22–38 · No interest targeting needed — let Meta find the audience · Add your IG/Facebook page engagers as a suggested signal	▶ Start here
Tennessee	Tennessee (whole state)	Same as above · state-version hooks from Block 07	After 30-60 days profitable Nashville + stable lead quality
New York City	NYC metro	Same signal setup · NYC/NJ hooks from Block 07	Scale phase
New Jersey	NJ state	Same	Scale phase
Houston	Houston metro	Same	Scale phase
Dallas / DFW	DFW metro	Same	Scale phase
Miami / S. Florida	Miami metro	Same	Scale phase
Los Angeles	LA metro	Same	Scale phase

Each location ad set uses matching city/state callout hooks from Block 07. Keep expansion slow: prove Nashville first, then open one new geo at a time.

Ad Set Settings (Inside Each Ad Set)

Setting	Value	Why
Conversion Location	Website (Landing Page)	Tracks leads from landing page form — needs Pixel
Performance Goal	Start with Maximize Leads	After stable funnel math, test a duplicate ad set on Purchase with 20-30% of spend (do not hard-switch all budget)
Age Range	22–38	Adjust based on actual lead data after week 1
Gender	All	Don't restrict — both partners see ads, either can click
Interests (Suggested)	Wedding planning, bridal, engaged couples	Signal only — Meta will go beyond this. Add as suggestion, not restriction.
Custom Audiences (Suggested)	IG/FB page engagers (90 days) · Video viewers (30 days)	Signal, not restriction — Meta will reach cold AND warm anyway
Advantage+ Audience	ON	Let Meta expand beyond your suggested audience
Placements	Advantage+ Placements (auto)	Instagram Reels will dominate — that's correct
Budget	Controlled at campaign level (CBO)	Meta allocates across ad sets based on performance

Set up Audience Segments in Meta Advertising Settings (before launching):

In Meta Business Manager → All Tools → Advertising Settings → Audience Segments: • Engaged Audience: Add IG engagers (90 days) + video viewers (25%+ in 30 days) • Existing Customers: Add past booked couples email list + any purchasers This lets you see the breakdown of new vs engaged vs existing in your ad reports, even though they're all in one ad set. You'll see how Meta allocates spend across these segments automatically.

Creative Library — 20+ Ads in One Ad Set

Meta can handle 20+ ads in one ad set. At $30-50/day keep 20+ and let delivery settle for 7-14 days. If you run under $20/day, trim to 10-12 active ads so each gets enough delivery.

Funnel Stage	Ad Type	Script Source	Format	# to Film
TOFU Introduce → Stop Scroll	Hook reels — gold picks	Block 01 · Hooks 2, 5, 6, 10 (★)	Vertical video 9:16 · 5–15s	4 standalone clips
	Hook reels — secondary	Block 01 · Hooks 3, 11, 12, 17	Vertical video · 5–15s	4 clips
	Meet Me reel	Block 03 · Meet C ★ or Meet C-Alt	Vertical video · 20–40s	2 clips (one per option)
MOFU Build Trust → Explain	Explain the Challenge	Block 04 · Explain A ★ + Explain B	Vertical video · 30–60s	2 clips
	Bridge + Filter combo	Block 02 + Block 05	Vertical video · 15–30s	2–3 clips
	Free trial angle	Block 04 · Explain B standalone	Vertical video · 15–20s	1 clip
BOFU Convert → CTA	Comment Automation CTA	Block 06 · Comment CHALLENGE CTA ★	Vertical video · 10–20s	1–2 clips
	Scarcity / spots filling	Block 06 · Scarcity options	Vertical video · 10–20s	1–2 clips
	Full 45–60s assembled ad	Hook → Bridge → Meet → Explain → CTA	One from each Block 01–06	Assembled in edit	2–3 versions
IMAGE Creative Diversity	Static image creatives	Section 07 — Image Creative Prompts	Square 1:1 + vertical 4:5	3–5 statics

Meta auto-sequences these funnel stages. You may see Meta spending budget on a TOFU ad with zero conversions — do NOT turn it off. It's being used to introduce Bebo to new people. The BOFU ads convert those people later. Killing the TOFU ad will tank the BOFU ad's performance.

Copy Testing — Inside the Ad, Not Separate Ads

Do NOT create 4 separate ads just to test 4 different headlines. Use Meta's built-in variation system instead. Each ad supports up to 5 primary text variations and 5 headline variations.

What to A/B Test	How	Where the Variants Live
Angle first (trial vs regret vs faith/family)	Test as separate ads/creative angles before fine copy edits	Different ads inside same ad set
Primary text / caption	Add up to 5 text variants in the ad's Primary Text field	Inside the ad unit (not separate ads)
Headline	Add up to 5 headline variants	Inside the ad unit
Hook wording	This DOES require separate ads — different video = different ad	Different ad within same ad set
City vs State callout	Different ad sets (location is a hard boundary — valid test)	Separate ad sets per Block 07
Creative format (video vs image)	Different ads within same ad set	Same ad set, different ad

🔥 Meta Pixel — Non-Negotiable Setup

Install the Meta Pixel on your landing page BEFORE launching any ads. Without it, Meta cannot optimize for leads — it's flying blind. This tracks who visited, who submitted the form, who booked a call, and who paid the $300 deposit after fit approval.

Event	Where It Fires	Why It Matters
PageView	Landing page loads	Tracks all landing page visitors — used for retargeting
Lead	Application form submitted (thank you page or confirmation)	This is your campaign's optimization event — Meta learns who becomes a lead
InitiateCheckout (optional)	Accepted couple opens invoice/payment link after fit call	Tells Meta someone started the payment — useful retargeting signal
Purchase (recommended)	$300 deposit paid after fit/date check (spot confirmed)	Highest-value event — once you have enough data, optimize for this instead of Lead

Pixel Setup Checklist:

Install Pixel on Landing Page

Add Meta Pixel base code to your landing page (Squarespace / HoneyBook / custom page). Verify it fires using Meta Pixel Helper Chrome extension.

Set Up Conversions API (CAPI)

Pixel alone misses 30–50% of conversions due to iOS 14+ restrictions. Add Conversions API server-side tracking. Squarespace has a native integration in Settings → Advanced → External APIs.

Verify Lead + Purchase Events Before Spend

In Meta Events Manager, confirm PageView, Lead, and Purchase events fire in real time. Do not launch if any core event is missing.

Run a Full Fake Flow Test

Run one end-to-end test: ad click -> landing page -> form submit -> call booked -> test deposit payment. Verify each event in Events Manager before spending live budget.

Optimization Sequencing

Start with Lead optimization. Once CPL and call/deposit conversion are stable, launch a duplicate Purchase-optimized ad set with 20-30% of budget to test lift.

What to Monitor — and When to Act (Funnel Math First)

Metric	Target	If Below Target
Cost per Lead (CPL)	$15–40 (adjust based on market)	Let it run 7 days before cutting. Check if hooks are weak — test new creatives.
Lead -> Call Booked	>40%	Fix form + post-submit booking page + reminders before changing ad strategy
Call Booked -> Show	>75%	Fix confirmation VSL, reminders, and both-partners-on-call requirement
Show -> $300 Deposit	>25%	Tighten call script and fit criteria before scaling traffic
$300 Deposit -> Full Collection	50–70%	Improve Premiere/Sales call and credit framing
Ad frequency	<3 per person per week	Audience is too small — expand radius or open to state targeting
TOFU ad with $0 conversions	Normal — do NOT kill it	It's seeding the BOFU ads. Only kill if Meta stops spending on it entirely for 14+ days.
Spend split (new vs engaged vs existing)	Check weekly in Audience Segments breakdown	If >60% existing customers, your audience is too small — open location radius
Blended Cost per Challenge Deposit	Track weekly	Use formula: CPL / (Show->Deposit conversion from all leads). Scale only when deposit-to-full-wedding math supports profit.

✓ Who This Is FOR

✗ Who This Is NOT For

Edge Cases

Campaign Terms (Short Version)

Planning + Enrollment Call

Pre-Call Checklist

1) Open / Frame (2 min)

2) Discovery (10-15 min)

3) Transition to Pitch (1 min)

4) Pitch (5-7 min)

5) Proof + Investment + Close (3-5 min)

6) Objection Handling Mini-Scripts

Shoot Day Words

At the Start — Arriving / Greeting

During the Session — Prompts to Use

At the End — The On-Camera Reaction (Rule 2)

Preview + Wedding Film Sales Call

Pre-Call Checklist

1) Open / Frame (2 min)

2) Discovery + Emotional Reactivation (6-8 min)

3) Transition + Rule 3 Testimonial (4-5 min)

4) Pitch + Cash vs Credit (4-6 min)

5) Proof + Investment Framing (2-3 min)

6) Direct Close (2-4 min)

7) Rule 3 Review Ask (before they leave)

8) Objection Handlers (Natural Responses)

9) Final Close Paths

Section A — Final Image Creative Direction

Section B — Priority Concepts (Paste Into Canva)

Section C — Copy for Image Ads

Headline Options (short — for image text overlay)

Body Copy — Version A (Challenge Mechanic)

Body Copy — Version B (Free Trial Angle)

Body Copy — Version C (Identity Call-Out)